House of Madlord: identity, story and founders

MadlordIdentity

Aristocrat

Pepper your life

N°01ManifestoPepper your life

adj. for instinct and impertinence.

Lord,

n. for elegance and mastery.

Madlord: a name both aristocratic and punk, that cracks like the meeting of fire and ice, like a moment stolen from the ordinary.

Madlord is the enfant terrible born of a clash between two cultures: British tradition and a defiant French spirit. Its extravagant duality comes from there.

Each creation is conceived as a sensory work, singular by nature: aromatic intensity first, balance always.

Summer 2022 · Saint-Germain-des-Prés

On a brasserie terrace, Christophe, Romain and Anthony are talking about what is in their glasses. One thing is clear. Gin keeps circling the same families of aromas. What if they pooled their expertise to explore other territory?

The turn of the mill

One turn of the pepper mill over the glass, and everything shifts. The idea comes almost by instinct: pepper will not be one ingredient among many, but the heart of it all. Madlord is born that evening. A spirits house that would make pepper its signature.

The alchemy

They set out in search of the world’s finest peppers and join forces with the master distillers of Gabriel Boudier, in Burgundy. Every essence is tested, every pairing questioned. Months go by. Some peppers overpower everything, others vanish beneath the juniper. Until the day the aromas find their balance.

The first opus

A sharp gin of decided character. Fourteen botanicals, five of them peppers, distilled one by one, then blended. A gin balanced enough to be enjoyed on the rocks, with nothing else.

MadlordThe foundersPepper your life

Christophe DavoineMeilleur Ouvrier de France, Bartender

Three founders, three crafts, one vision.

Anthony Maizil

Experience designer

A graduate in business and tax law, Anthony Maizil began his career at Rothschild & Cie, in mergers and acquisitions. He went on to become secretary general of Voies Ferrées de France, within the Fédération nationale des travaux publics.

In 2008 he changed course and founded his own creative studio. Winner of numerous agency pitches, he has since brought his vision to prestigious clients: Her Royal Highness Princess Lalla Hasnaa, the Ritz Paris, the Park Hyatt Paris-Vendôme, the Plaza Athénée, the Hôtel du Collectionneur, the Musée d'Orsay, Walters People…

Music has never left him. In Dijon he held a monthly residency at the legendary L'An-Fer club, where he brought in Daft Punk, Martin Solveig and Basement Jaxx. A radio programmer and artist agent, notably for Claudio Coccoluto, he founded the label A.N.T.H.O Records in 2009, several of whose tracks have been licensed to Defected. His electronic productions are supported by, among others, Louie Vega, Tony Humphries, Black Coffee and Keinemusik.

At Madlord, he leads partnerships, collaborations, press and creative projects.

Romain Gallego

Spirits expert

A bartender by training, Romain Gallego learned his craft at the Barfly and then the Disneyland Hotel. He went on to help open the bars of the Hôtel Marignan and the Bar Ladurée.

At 24 he founded LPB, his bespoke cocktail bar company, creating bars for receptions of thirty to six hundred guests, for Madame Figaro, Albane Cleret and figures from the entertainment world.

Maison Richard then appointed him spirits ambassador, before entrusting him with the entire category. For several years he shaped the catalogue, worked hand in hand with producers across the sector and helped restaurateurs take their lists upmarket. It was from this privileged vantage point that the idea took shape of creating, with Anthony and Christophe, the spirits still missing from the menus.

At Madlord, he works with hotels, restaurants, bars and wine merchants.

Christophe Davoine

Meilleur Ouvrier de France, Bartender

An apprentice bartender at the Disneyland Hotel in 2004, he later took charge of the bars at The Peninsula Paris, then in 2017 became head bartender of the Hôtel de Crillon for its reopening.

Winner of numerous competitions, in 2015 he was named Meilleur Ouvrier de France Barman.

In 2018 he founded Bar Excellence, his consultancy, training and events company. Since then he has worked with luxury hotels in France and internationally, from training their teams to opening new properties. He is also an ambassador for Suntory and chairs the shochu jury of the Kura Master competition.

He passes on his craft as vice-president of the Barman-Barmaid class of the Un des Meilleurs Ouvriers de France examination, and vice-president of the Association des Barmen de France. He also helps run the Un des Meilleurs Apprentis de France competition.

At Madlord, he takes charge of events and receptions, private and corporate alike.

Bios rewritten from texts dated 2021 to 2025: each founder to proofread and date his own.

House of MadlordThe monogramFour Ms

The monogram

Four Ms that answer and balance one another.

Matter

The raw material we choose, and shape with exacting care.

Mastery

Of gesture, of taste, of time.

Mystery

The touch of the unexpected that reveals itself only to the bold.

Memory

The legacy we carry forward, and what lingers in the mind long after the last glass.

The labelUnder black light

On the label, Madlord takes the form of a silhouette in a suit, as elegant as it is enigmatic, whose face eludes the eye.

The label has three faces. By Day, in full light. By Night, in the dark, the face and the name glow phosphorescent green. Black Light, under black light, the label turns electric blue while the face stays fluorescent green.

A creature that sees beyond the light, Madlord tames eclipses and black lights alike.

Eclipse

SustainabilityCSR commitment

Madlord’s exacting standards do not stop at what is in the bottle: they extend to the way it is made. That is the spirit of its work with Mountains Group, a consultancy that has specialised in CSR strategy for nearly twenty years.

Together, they build rigorous sustainability standards into every stage, from the selection of ingredients to the glass that is served.

Inclusion, social equity and responsible drinking are not empty intentions here, but concrete commitments. Reducing its environmental footprint is part of the same gesture.

Section

Coming soon.

This section has not yet been designed in the prototype. It will follow the same grammar: a strong title, a single sentence, numbered chapters, and its own twist.